Design a logo for a new personal training business, Fit Impact
Fit Impact owner Linda wanted a simplistic logo that easily represented physical fitness and tone. I used thin, strong fonts (because thin and strong, hello!) and finished it off with a weight silhouette that wasn’t so loud that it took away from the words but definitely gave off the idea of personal training. The hardest part of this one was selecting color because she didn’t have anything particular in mind, but wanted to avoid anything gender-specific or fluffy without feeling too intense or mechanical.