The Project
A full rebrand of the Academy of Human Resource Development non-profit organization, including logo, style guide, social media graphics, emails and website.
The Story
This was such a fun project because the volunteers I worked with were so creative, helpful and encouraging. We did a full questionnaire of the organization and what they want their new look to “say”, did a color analysis, and narrowed the logos down to a package of three usable versions. The logo represents AHRD’s forward momentum, growth, inclusiveness, globalization, and their social and welcoming atmosphere of members. They wanted modern colors that were warm, smart and bold much like their membership. And their biggest request? Get rid of the 1970s green and yellow wall tile look. Mission accomplished! Visit their website at https://www.ahrd.org/.
NEW WEBSITE vs OLD WEBSITE
