Create a logo and website for Wisconsin-based pet lodge
After undergoing new management, the new owners of Northern Paws Pet Lodge were in need of updated branding and asked that I help them out. Yay for animals! Of course I’ll do it! Initially, I played with dog dishes and animal silhouettes, but they wanted to encompass all kinds of animals or none at all (cats, reptiles, rodents, etc.), so we took a different direction. Since the lodge sits in Wisconsin countryside, we went with a more “rugged naturalistic” look. The fonts were big and bold (and look a little like a feisty puppy got to them), and the trees because, well, you just need to see this place! So amazing! They wanted something that would be visually appealing on everything from business cards to billboards.
Their website was super fun to do – cropping photos of adorable dogs and cats – there are worse ways to spend time, that’s for sure. We were very pleased with how everything turned out and their business is definitely thriving!
The website can be found at http://northernpaws.com.
“As small business owners focused on growth and customer care, we have little time left to spend on web design, precise wording, and modern color combinations. Nicki came along and handled all those and much more in a way that astonished–she knows how to actually COMMUNICATE to those of us who aren’t technologically oriented or familiar with the jargon in her field. We found that skill VERY hard to find in that many many folks may have the ability to create but few seem to have the ability to “dumb it down” to the level that business people understand, allowing them to make good decisions–knowing ‘what the question is.’ Her talent for modern creation of unique color combinations has been admired my throngs of our customers who claim never to have seen such striking presentation. We, personally, found her ambitious, organized, and, well, bubbly–in a good way that makes one look forward to hearing from her to see what her next adventurous idea might be. We recommend Nicki highly and have dropped her name many times, proud of what she has done for us.”