The Project
Come up with a logo and look for the inaugural St. Louis Park Art Fair for use in all of their branding materials. This eventually also turned in to creating a full website for the fair.
The Story
I am in love with the city in which I live – just outside the big city but suburban enough to feel warm and safe. That’s why I was so crazy excited to be asked to create the branding for the first SLP Art Fair in 2018. Headed up by jewelry designer Alysha Boie, I had great encouragement and feedback when presenting ideas. She wanted something funky, eclectic and semi-hipster (like our city), but still simple, classic and legible. After presenting a number of graphics, we decided that a simplified “text-only” logo was the direction we wanted to go.
SLP school colors are orange and black, but we had to be careful to avoid a Halloweeny look (it’s not really a word, but whatever). White space helped to deflect this potential issue and she was very happy with the logos that were created for her use in various formats – from social media to posters to banners and letterhead, there was a logo for everything, cohesive, classy, creative and very SLP. I loved this opportunity!
A few months after the first art fair took place, I was asked to create the website for SLP’s Art Fair. And I gladly obliged. Using Squarespace, we were able to set up a clean looking site that could collect vendor applications, payments, and volunteer forms. It turned out great, is very easy to maintain and is one of my proudest sites yet. The website can be found here: SLP Art Fair
A variety of other items have been created for the Art Fair:
Each year since its creation, I have sat on the SLP Art Fair Committee and have been honored to work with an amazing group of people on items such as sponsorship brochures, flyers, social graphics and more.